Natural self-promoters don’t say it once.  They say it many times. We have to make multiple impressions.  So keep those ripples going.  …

Name recognition is an asset we can take to the bank.  Keep in mind that IT’S NOT ABOUT SELLING BOOKS!  It’s about …

Let’s talk publicity.  First rule of thumb is “Be Prepared.”  You need to be prepared for that phone call from the media, …

So far we’ve been talking about mostly free ways to start your ripple effect.  The best piece of promo material you own …

So, you’ve gotten some business cards and have started actually handing them out.  Good for you.  Remember to have them with you …

So, what does a writer do to get their name out there?  That’s the question we all want answered.  Let’s start with …

Writers are a solitary bunch.  Most don’t like being in the spotlight.  We would rather be sitting in front of our computers …

Dear Sharon, As you know, we have never met but I feel as though I have known you for many years.  The …

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